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Pricing guide

How to price your sponsorships

Most creators guess based on what others charge. Rates vary wildly by platform, niche, and engagement. Here's what actually drives your number.

Factors that affect your rate

Platform

YouTube integrations command higher CPMs than TikTok posts. Twitch overlay placements differ from podcast reads. Platform matters.

Engagement rate

3–6% is above average. Higher engagement means more value per impression — brands pay a premium for audiences that actually respond.

Niche

Finance, tech, and software niches command higher CPMs than general entertainment. Your audience's purchasing power drives your rate.

Content type

A dedicated review is worth more than a quick shoutout. Longer, higher-effort content justifies higher rates.

When to charge more

1

Exclusive content

Dedicated videos, tutorials, or reviews where your brand is the sole focus command a significant premium over integrated mentions.

2

Long-term partnerships

Multi-month campaigns are worth more per placement. Charge a premium for exclusivity and the creative investment in an ongoing relationship.

3

High-engagement niches

Finance, SaaS, and tech audiences have higher purchasing intent. If your niche has above-average CPMs, price accordingly.

4

Creative production

Custom scripts, original footage, or unique creative direction takes time. Factor in your production costs when quoting rates.

When to be flexible

Not every deal needs to hit your target rate. These situations justify adjusting your price.

First brand deal

Your first sponsorship builds your case study. A lower rate in exchange for a testimonial and usage rights can be worth more long-term.

Portfolio building

Working with a well-known brand at a reduced rate gives you a credible name on your rate card — which helps land better deals next time.

Cross-promotion value

If a brand will promote you to their audience in return, factor that exposure into your pricing. Audience growth has real long-term value.

Frequently Asked Questions

How much should a small creator charge for a sponsorship?
Rates vary by platform and engagement, but creators with 1K–10K followers typically charge $25–$150 per placement. The key factor is engagement rate — a smaller audience with high engagement commands higher CPMs than a large, passive following.
What's a good engagement rate for sponsorship pricing?
1–3% is average, 3–6% is good, and 6%+ is excellent. Higher engagement rates justify premium pricing because brands get more value per impression.
Should I charge per post or per campaign?
Both models work. Per-post pricing is simpler and transparent. Campaign pricing (multiple posts/placements over time) lets you offer a discount while guaranteeing higher total revenue.
How do I send a rate card to brands?
Use our free rate card generator to create a professional PDF with your stats and pricing tiers. Share the link or download the PDF.
Do brands really sponsor small creators?
Yes. Micro-influencer marketing (1K–100K followers) is the fastest-growing segment of influencer marketing. Brands value high engagement and niche audiences over raw follower count.

Explore more

Tools and guides to help you earn more from your content.

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